Skyrocket Your Online Business with 5 Must-Have Copywriting Strategies
Starting an online business?
Congratulations! 👏🏼
It’s a huge step. And I’m so here for it.
You've finally taken the plunge into the world of entrepreneurship… but you’re probably now wondering how to make your brand soar.
I know the feeling. I started my own business, too. Although my business is IN copywriting– writing to promote your business– I can’t tell you how crucial copywriting is for any business to help you get a jump-start on your goals.
As a functional copywriter for health and wellness brands, many of my clients are AH-MAZ-ING at what they do in the health space when it comes to working with patients and clients…
But that leaves them not super confident in the marketing side of things.
Hey, that’s okay!
I’m here to make this part of running a business seem wayyy less scary.
So– I want to share with you my top 5 copywriting suggestions you can immediately put into place to set your business up for ultimate success.
#1- Freebie Opt-In for Email Sign-ups
Who doesn’t love free stuff? Offering a valuable freebie is like giving your audience a front-row ticket to the awesomeness your business can bring to them.
This is the best way to give your audience value for FREE so they quickly gain trust in YOU. Plus, it helps you identify the right clients or audience for your biz.
You can easily post opt-ins (which are pages where your reader exchanges their email to gain access to your freebie) on your social sites or website home page.
Start by turning your visitors into subscribers, and watch your email list GROW.
#2- Welcome Email Sequence
Emails are game-changers. So many brands are leaning on email sequences to connect with their audience– so this is a MUST.
A welcome email sequence is your chance to break the ice, be relatable, and show your potential clients that you're way more than just a business. Emails should be super informal to help your readers feel like you’re speaking directly to them.
You can highlight their pain points and desires, share your story, and let them know you’re the solution they’ve been searching for.
Personalized, approachable, and packed with value – that's the secret sauce for a perfect welcome email sequence.
#3- Up-to-Date Blogs
Blogging isn't just about content… blogs are KEY to boosting your organic web traffic and educating your audience. Blogs help support your product or service, and give people more background on your business specialty.
But here’s the thing…
A HUGE mistake I see with so many blog posts is that they’re strictly content-driven, with no call to action.
Always, ALWAYS include a killer call to action (or CTA) in EVERY blog you write!
A CTA is a sentence or two that directs your reader to take the next step.
Whether it’s checking out another relevant blog, linking to your contact page, or signing up for a freebie… always remember to use blogs to your advantage and guide your reader to their next step towards becoming YOUR client!
#4- Relatable and Engaging Social Reels
Social media videos are getting a ton of hype lately, and rightfully so.
In our fast-paced modern world, people want content and solutions ASAP. So short and snappy videos are ideal for delivering quick value in a world that craves instant solutions.
Social media videos also give you a great space to broadcast who you are as a person. So make them upbeat, fun, and relatable!
You want to show your audience the true personality behind your brand.
#5- Sales and Landing Pages That Convert
Ok… now it’s time to SELL.
You’re ready to gain those clients or customers who need what you have to offer.
That’s where sales and landing pages come in. These are crucial for your online presence.
A sales page should ALWAYS:
Convey the value of what you’re selling
Exhibit life-changing potential
Address any doubts and objections
Demonstrate urgency for why your reader needs this NOW
Paint a picture of why your product or service is a must-have.
And don’t forget to throw in FAQs, testimonials, and next steps for purchasing.
Your sales page should be the irresistible invitation your potential clients just can't refuse!
It’s Time for Your Online Business to BOOM
With these top 5 copywriting must-haves, your business is ready to take off. These strategies will supercharge your online business and help you gain even more confidence in your brand.
Remember, Copywriting is writing that’s engaging, emotion-fueled, and value-packed.
Using copywriting to promote your business is a way of sharing your passion and expertise with the world.
But if writing like this for your biz just isn’t coming as naturally as you thought– I’m here to help you.
As a functional medicine copywriter, I’ve helped tons of busy business owners like you promote their brands with confidence.
I’m able to take ALL this work off your hands so you can focus on what you’re best at… running your bada$$ business.
If you’re looking for guidance with any of my Top 5 Copywriting strategies:
Opt-ins for Freebies
Email sequences
Upbeat & educational blogs
Social reel ideas and scripts
Sales and landing pages
… Then I’m your girl!
Connect with me on my website here to learn more about my offerings. Or hop on a quick 15-minute consultation call ASAP so I can meet with you and help you reach your business goals!
I can’t wait to join you on your entrepreneurial journey, and together we can create the biz of your dreams.