5 Important Reasons Why Your Wellness Business Needs a Copywriter
I know you. You have an amazing product or service. You’re a boss business owner. You’re intelligent and have something to share with others.
And it’s so important that it is shared because it can change someone’s life for the better. Health is always something people strive for. And your business can HELP them.
If you own any business, but particularly one in health and wellness, good marketing will take you far. But, odds are – because you’re brilliant in all things health – promoting your business may be more of a challenge for you.
Health care providers, wellness centers, functional medicine doctors, nutritionists, wellness brand owners. The world desperately needs you. Especially now after the past few years in a pandemic. It’s time to make your voice heard.
A good copywriter will help you do this.
Why Hire a Copywriter?
Copywriters use effective writing techniques to provide information that appeals to your clients in a conversational and approachable way. You can use a copywriter for your company’s website, emails, blogs, social media platforms and so much more. And they will work with you to make sure your voice is heard in their words.
Hiring a copywriter for your business can do tons to help grow your business. Whether you’re just getting off the ground, or you’ve been crushing your business for years, good copywriting will go a long way with your current or potential clients. As a health and wellness copywriter myself, I see firsthand how beneficial good copywriting can be to any business.
So now that you know what a copywriter can do for you, here are 5 reasons why you need to work with a health and wellness copywriter to better your business.
1) You’ll Get Your Time Back
I understand how busy you are. The long days, working with clients and customers to provide reliable information and support. Marketing yourself can be so time-consuming.
With a copywriter, YOU can work on bettering your business and perfecting what you’re selling. Imagine the time you would have back if you weren’t trying to:
Update your website to appeal to your ideal clients
Write your own email sequences
Rack your brain to come up with catchy captions for your social accounts
This time adds up, so delegating it to a skilled copywriter will allow you your time back to focus on the important things. Like your sales, your time with patients or clients, or more time developing a new product for your business.
And I know you have a life too! Copywriters will take this work off your plate so you (most importantly) will have time for yourself.
Put your feet up. Book a vacation. Go to your kids’ sports events. Take a nap.
Whatever lights you up, you will be able to do more of it with this extra time on your hands.
2) Copywriters Boost Your Website Traffic
Online retailing and marketing is so essential today. Everyone searches online for everything. And it’s so important for your business to pop up in those searches. An amazing way to boost traffic to your website having good copywriting on your webpage.
A good copywriter will incorporate keywords for common searches relating to your business to increase your chance that google will find you first. Incorporating a blog can be a huge influencer as well. Adding blog posts to your company’s page increases the likelihood that your website will rank higher when searched.
But who has time to write and update blogs when you have a business to run or patients to see? That’s where your health and wellness copywriter comes in, with efficiency and ease.
Work with your copywriter to develop blogs weekly, bi-weekly, or however often you want. Blogs with relevance to your business can help the number of visitors to your website soar.
Something so simple can make all the difference in who is finding you.
3) Good Copywriting Creates Emotional Connections With Your Clients
Copywriters strive to create an authentic connection with their target audience.
They’ll use skills like:
Emotional techniques
Marketing strategies
Relatable, conversational wording to connect deeper with your audience
Rather than stating the facts about your business, copywriters will work to encourage your readers to act on something, like buy what you’re selling or sign up for your email list. Building this rapport with your ideal clients will help them feel more willing to jump in with your business.
4) Copywriters Bring Your Ideal Clients to You
Whether you’re a fitness brand, a medical provider, a health coach, or any other wellness company, copywriters work to find people who need to have your business in their life. They know how to bring your ideal audience to you.
With their unique wording and knowledge of search engine optimization (SEO), people who want and need what you have to offer will have an easier time finding you online.
You can work with your wellness copywriter to find exactly the clients you imagine for your business. They use copywriting techniques and understand how keywords influence site traffic. People who are searching for what you’re selling will find you. Imagine your phones ringing off the hook or your email box exploding with new and interested clients.
It’s what you’ve always wanted for your business, and copywriting can take you there.
5) Copywriters Can Help Bring Awareness
Using a copywriter to help you develop blogs and social posts can bring awareness to what your business promotes. By using good copy with thorough research, readers will be educated on topics related to your business.
Regardless of what area of health you specialize in, bringing more awareness to WHY a client may need your product or service will get them much more likely to want what you’re offering.
It’s just another way for you to help spread your knowledge and expertise. Especially in the health industry, there are a lot of terms that a layperson doesn’t know. Health and wellness copywriters convert top research and studies into a more readable, easy-to-understand article or blog, educating a greater population of people.
There can be so many potential clients out there who need your product or service but they may not understand the benefits fully enough to give it a shot. Education to the broader public can help you reel in those dream clients or customers.
Get Started Working With a Health & Wellness Copywriter
It’s time for the world to know your business and see all you have to offer. Hiring a health and wellness copywriter can help you to do this. As a health industry copywriter myself, I strive to provide my clients with the best service to help their businesses boom. And as a former nurse, I understand how hard healthcare providers work to create ideal outcomes for their patients or clients. All your hard work needs to be recognized, and as a copywriter, I want to help you reach the world. Click here to set up a time to connect with me. Or visit my website homepage to learn more about all I can do to help you grow your dream business.
What do you have to lose?