Laptop, plant, iphone - busniess owner's desk

Blogs. You’ve read them, you’ve written them, you’ve posted them.

As a business owner, you know blogs can be a huge asset…

Driving traffic to your site.

Producing credible information to your audience.

Creating an impact, or promoting change.

There are so many pros to blogs.

But one of the benefits that’s often overlooked is the ability to repurpose blogs.

If you have consistent blogs posted to your website, you’ll have tons of content to choose from to post on other platforms.

A credible, SEO-optimized blog has about 1000 words.

So, think of all the captions, emails, Instagram reels, and MORE you can create using these words!

As a functional medicine copywriter for wellness companies and brands, I have lots of experience writing SEO-optimized blogs. But the clients who benefit MOST from these blogs are the ones who use the content from them to create other forms of marketing.

So if you’re just starting to grow your health and wellness business, and you’re drowning in all the content creation (I know the feeling!) then it’s time to outsource to a medical copywriter.

Imagine all the time and effort you would save if you could put writing new content on pause, and you could focus on perfecting your business with clients you love.

Let’s look at all you can do with a blog, and why hiring a medical copywriter for your blog writing could save you in the long run!

Top Ways to Repurpose Your Blogs

Blogs provide tons of credible information to your readers and ultimately help promote you and what your company is offering.

Using this reliable content for other forms of marketing can save you time and effort when creating new material.

Here are some recommendations for how you can effectively repurpose your blogs.

1- Blogs Repurposed for Social Media Captions

One of the easiest and quickest ways you can use your blog content is to share snippets of it on social media.

You can create 3, 4, or even 5 separate Instagram or other social media posts by pulling important details and key facts from the blog. If you have a blog with “the top 10 reasons to… ” or “5 ways to…”, you can take EACH of the list items and create a unique social media post that offers reliable information to your readers.

2- Blogs Repurposed for Email Marketing

Email marketing is an amazing way to reach your clients in their own space. Emails should be enthusiastic, relatable, and genuine.

Offering a nurture email to your email list helps them know you’re thinking of them, and that you appreciate them as clients (whether old or new!). By briefly summarizing content and education from a recent blog post, you’re giving them accessible information right to their inbox.

This builds trust and creates a deeper emotional connection between you and your audience!

3- Blogs Repurposed for Instagram Reels

Creating Instagram Reels is similar to writing social media captions, but you can take bullets or list items from your blog to transcribe into a reel for your followers.

Take small bullet points from a blog and create an easy, upbeat reel that provides your listeners with knowledge they can take with them after a brief listen.

4- Blogs Repurposed for Podcast Scripts

I have tons of clients who are jumping on the podcast bandwagon. And why not?! Podcasts are growing wildly more popular, and they’re a great way to connect even deeper with your audience.

You can use the outline of a blog to create an engaging podcast script to offer informational content to your listeners in a fun way!

Using Blogs for MORE Content Creation

So blogs clearly are an excellent way to drive traffic to your business’ website. But with blogs, you’ll also get detailed comprehensive writing that you can break down into other forms of content to promote your business.

Whether it’s giving you content ideas for socials, podcasts, or more– blogs provide so much for your business.

Now here’s a PRO TIP: Use promoting your blogs as another way to post on other outlets.

When you post an SEO-optimized blog to your website, ALWAYS follow up by promoting it in another form.

This can mean sending out a quick email with a summary of what you can learn in the blog, followed by a link to visit the blog on your website.

Or, on a social post, highlight quick bullets that are important key points to take from your blog, and link out to your blog post.

Creating more links out to your site will build credibility and of course drive webpage traffic!

Here’s an example:

Say you’re a health coach and you wrote a blog discussing the top 5 benefits of intermittent fasting.

The blog overview may look like this, with key points on each:

All about what intermittent fasting is
The 5 benefits of fasting
Easy ways to get started with intermittent fasting.

You post your blog to your website.

You then create a social media caption like:

Interested in intermittent fasting, but don’t know where to start? Intermittent fasting has tons of benefits— but only when done right.

Wondering what these benefits are? Intermittent fasting can:

➡️ boost metabolism

➡️ prevent weight gain

➡️ enhance mental clarity

➡️ balance blood sugar

➡️ prevent chronic conditions

Ok… with all these benefits you’ve got to give it a try.

Read my latest blog to learn exactly how to get started!

And you can follow up with a quick email to your email list:

Raise your hand if you’re getting mixed reviews on intermittent fasting!

In my latest blog, I’ll tell you everything you need to know about how to start intermittent fasting. PLUS I’ll give you the top 5 benefits of intermittent fasting you can experience when done right!

… And so on, with a short summary of the blog and a link in your email.

Now you have multiple sources directing readers to your blog… and therefore your website!

Get Started With Blogs for Your Business

Now that you have all the tools on how to USE blogs for so much more than just a blog post… you’re ready to build your audience and create tons more content.

If you already have a blog, research shows that rewriting old content on your site is even better for driving traffic to your company’s site.

So going through old blogs and updating them with relevant content and keywords is ideal for boosting traffic to your page.

Do you have a bunch of old blogs on your site, but no time to update them?

Or is consistent blog writing or content creation taking up too much of your time?

As a health and wellness copywriter, I can help you go through your old blogs, OR create new blogs so you can have endless marketing content!

Check out my website, and book a quick call with me to discuss your business. I can’t wait to save you so much time and effort by helping you with YOUR content.